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Meat-eating and masculinity stay inextricably linked within the Australian psyche, a brand new survey of 1,000 Australian adults has revealed, which might be making it troublesome for males to really feel comfy exploring a more healthy and extra climate-friendly weight loss program, consultants warn.
The survey revealed that 47% of feminine and male respondents nonetheless considered consuming meat as a masculine enterprise, versus gender impartial or female.
Carried out in March 2021, the survey was commissioned by Australian-founded not-for-profit No Meat Might, an organisation that challenges folks throughout the globe to get rid of meat from their diets for 31 days for the month of Might for well being, environmental and social causes.
“What was maybe most surprising, was that 73% of male respondents mentioned they’d reasonably scale back their life expectancy by as much as 10 years than quit consuming meat, with three quarters of males not satisfied of the well being advantages of a meat-free weight loss program, regardless of the mounting proof on the contrary,” No Meat Might co-founder, Ryan Alexander mentioned of the outcomes.
Certainly there’s a rising physique of proof that exhibits consuming plant primarily based meals provides a variety of well being advantages. In line with a examine printed within the Journal of the American Coronary heart Affiliation, greater adherence to a plant-based weight loss program lowered coronary heart illness and diminished the danger of all-cause mortality by 25%. Different circumstances which have been discovered to be prevented and higher managed by a plant-based weight loss program embody strokes, sort 2 diabetes and sure sorts of cancers. Analysis additionally means that individuals who eat primarily plant primarily based diets are likely to have a decrease physique mass index and decrease charges of weight problems than those that eat meat.
The standard meat-is-masculine picture has additionally been the topic of many articles and movies, most notably within the standard Netflix documentary by James Cameron, The Sport Changers, which makes an attempt to deal with the parable that males have to eat meat to be bodily robust, highly effective, sexually enticing and ‘manly’. Intelligent advertising and marketing has formed the impression that ‘actual males’ eat meat – a notion that may have detrimental results on human and planetary well being.
“Important analysis over a few years has proven that consuming meat and different animal merchandise will increase the danger of growing sure cancers, coronary heart illness, weight problems and having a diminished life expectancy, to not point out being one of many largest contributors to world warming and the destruction of our surroundings. But our survey alarmingly exhibits that Australian males are both not conscious of any of those information, don’t consider them, or just don’t care,” he mentioned.
Associated Publish: Australian Demand for Plant-Primarily based Proteins Soars, New Report Reveals
The worldwide marketing campaign expects greater than 60,000 folks to take part this yr, however given 90% of previous No Meat Might members have been girls, the not-for-profit is concentrating on males and people who establish with masculine qualities to cut back the gender disparity in adopting a meat-free or diminished meat weight loss program.
“Up till 2013, I used to be a heavy meat eater and as an Australian man I grew up with the identical media and neighborhood messages that actual males clogged their arteries with meaty saturated fats and may get pleasure from nothing greater than guzzling a child animal leg down at meal-time,” mentioned Alexander.
“Australian males are nonetheless being fed a lie that meat consuming makes them extra masculine, when in actuality, what’s extra masculine than defending the planet, sparing harmless lives and guaranteeing you reside an extended and wholesome life for the folks you like?”
The No Meat Might survey additionally discovered that males had been much less doubtless to surrender consuming meat or animal merchandise for each profit listed within the survey resembling residing longer, serving to the atmosphere or decreasing most cancers dangers when in comparison with girls. The survey additionally confirmed that whereas 81% of males think about themselves as ‘somebody who cares concerning the atmosphere’, 79% of this group mentioned they might not quit meat to cut back their affect on the atmosphere.
“We reckon it’s time to step up and reject outdated and damaging gender stereotypes round meals. It’s by no means been simpler to surrender meat, whether or not you’re giving up for a month, or trying to make a long-term change, No Meat Might is right here to offer that protected stepping-stone, evidence-based info and a tonne of meals inspiration that will help you alongside the best way.”
In line with the Meals and Agriculture Group of the United Nations, animal agriculture accounts for 14.5% of the world’s greenhouse gases annually – roughly equal to the emissions attributable to trains, planes, automobiles, and ships. Livestock additionally takes up 83% of farmland and generates nearly 60% of meals emissions.
Scientists agree that decreasing meat consumption is likely one of the most impactful issues a person can do to cut back their environmental footprint and mitigate local weather change. In David Attenborough’s new movie, A Life On This Planet, the world’s most recognisable environmentalist means that adopting a “principally plant-based weight loss program” will enhance biodiversity, save wildlife and restore the planet.
Regardless of the No Meat Might survey outcomes, one in three Australians are additionally actively searching for to restrict their meat consumption and transition to plant-based or flexitarian diets, with main Australian retailers Coles and Woolworths doubling the variety of plant-based meat merchandise on their grocery store cabinets to satisfy buyer demand. In actual fact, plant-based meats and animal byproduct substitutes is the quickest rising meals class estimated to be value $6 billion by 2030 in Australia alone and $85 billion globally.
Cowl picture by cottonbro.